Sing 2
Wikipedia - Recent changes [en] - Sunday, April 26, 2026
← Previous revision
Revision as of 12:43, 26 April 2026
Line 47:
Line 47:
Sometime after the events of [[Sing (2016 American film)|the first film]], Buster Moon is thriving with his newly-rebuilt theater. Johnny, Rosita, Gunter, Meena, and Miss Crawly work as his cast and crew, while Ash performs as a [[Solo (music)|soloist]] at a rock club. Buster's show fails to impress Crystal Entertainment's talent scout Suki Lane, who tells Buster he would not make it in Redshore City. Encouraged by Nana Noodleman, Buster rounds up his crew and they travel to the city to make an impression.
Sometime after the events of [[Sing (2016 American film)|the first film]], Buster Moon is thriving with his newly-rebuilt theater. Johnny, Rosita, Gunter, Meena, and Miss Crawly work as his cast and crew, while Ash performs as a [[Solo (music)|soloist]] at a rock club. Buster's show fails to impress Crystal Entertainment's talent scout Suki Lane, who tells Buster he would not make it in Redshore City. Encouraged by Nana Noodleman, Buster rounds up his crew and they travel to the city to make an impression.
After being denied entry into Crystal Entertainment, they sneak in for an audition with entertainment mogul wolf Jimmy Crystal. As Jimmy is uninterested in Buster's original show pitch, Gunter suggests a space-themed [[Science fiction|sci-fi]] musical that features songs from Clay Calloway, a legendary rock star lion who disappeared after his wife Ruby died 15 years prior. Intrigued, and assuming that Clay will be a part of the show, Jimmy greenlights it and lets Buster and his friends stay at his hotel during production. After being denied entry into Crystal Entertainment, they sneak in for an audition with entertainment mogul wolf Jimmy Crystal. As Jimmy is uninterested in Buster's original show pitch, Gunter suggests a space-themed [[Science fiction|sci-fi]] musical that features songs from Clay Calloway, a legendary rock star lion who disappeared after his wife Ruby died 15 years prior. Intrigued and assuming that Clay will be a part of the show, Jimmy greenlights it and lets Buster and his friends stay at his hotel during production.
Miss Crawly finds where Clay lives and goes to visit him, but he scares her away with a [[paintball gun]]. During rehearsal, Rosita reveals to have a [[Acrophobia|fear of heights]] after discovering she needs to make a high jump, prompting Jimmy to insist Buster have his daughter Porsha play her part instead. Buster reluctantly writes Rosita a minor role. Top choreographer monkey Klaus Kickenklober is hired to teach Johnny to dance, but is unnecessarily harsh, causing Johnny to struggle and fall behind. Johnny later comes across a [[Busking|street dancer]] named Nooshy, who takes over as his teacher. Meena is cast in a romantic scene with an egocentric actor yak named Darius but is unable to act the part convincingly, having never been in love before. She later meets and falls in love with an ice cream vendor elephant named Alfonso. Jimmy eventually finds out that Buster never contacted Clay about the show and threatens to harm Buster if he does not deliver. Miss Crawly finds where Clay lives and goes to visit him, but he scares her away with a [[paintball gun]]. During rehearsal, Rosita reveals to have a [[Acrophobia|fear of heights]] after discovering she needs to make a high jump, prompting Jimmy to insist Buster have his daughter Porsha play her part instead. Buster reluctantly writes Rosita a minor role. Top choreographer monkey Klaus Kickenklober is hired to teach Johnny to dance, but is unnecessarily harsh, causing Johnny to struggle and fall behind. Johnny later comes across a [[Busking|street dancer]] named Nooshy, who takes over as his teacher. Meena is cast in a romantic scene with an egocentric actor yak named Darius but is unable to act the part convincingly, having never been in love before. She later meets and falls in love with an ice cream vendor elephant named Alfonso. Jimmy eventually finds out that Buster never contacted Clay about the show and threatens to harm Buster if he does not deliver.
Ash and Buster visit Clay to convince him to be in the show. He refuses at first, finding it too emotionally painful to perform after his wife's death, but Ash changes his mind. Back at the theater, Buster offers Porsha to switch roles with Rosita, as Porsha's acting skills are poor. Porsha misunderstands this as Buster firing her and leaves the set. After news of the "firing" is broadcast on television, an outraged Jimmy nearly drops Buster off the roof of the hotel for making him look bad before locking him in his closet. Suki frees Buster and warns him to leave Redshore City before Jimmy can kill him. Ash arrives at the hotel room with the crew and Clay, who advises Buster not to run and hide as he did. After overhearing Jimmy insulting him and his crew on television, Buster decides to put on the show that night behind Jimmy's back. Porsha rejoins the show, Johnny summons and calls his father and his gang who have been released from prison on [[community service]] to keep Jimmy, Jerry and his bodyguards at bay, and Rosita arranges for her husband Norman and their children to distract hotel security. Ash and Buster visit Clay to convince him to be in the show. He refuses at first, finding it too emotionally painful to perform after his wife's death, but Ash changes his mind. Back at the theater, Buster offers Porsha to switch roles with Rosita, as Porsha's acting skills are poor. Porsha misunderstands this as Buster firing her and leaves the set. After news of the "firing" is broadcast on television, a furious Jimmy nearly drops Buster off the roof of the hotel for making him look bad before locking him in his closet. Suki frees Buster and warns him to leave Redshore City before Jimmy can kill him again. Ash arrives at the hotel room with the crew and Clay, who advises Buster not to run and hide as he did. After overhearing Jimmy insulting him and his crew on television, Buster decides to put on the show that night behind Jimmy's back. Porsha rejoins the show, Johnny summons and calls his father and his gang who have been released from prison on [[community service]] to keep Jimmy, Jerry and his bodyguards at bay, and Rosita arranges for her husband Norman and their children to distract hotel security.
During the show, a jealous Klaus takes the place of Johnny's performance partner to undermine his number, but Johnny defeats Klaus with encouragement from Nooshy and the other dancers, finally earning Klaus' respect. Porsha performs a high-energy song and dance number in the minor role originally given to Rosita, standing up to her enraged father. Meena visualizes Darius as Alfonso and successfully performs a romantic duet with him. In a final attempt to stop the show, Jimmy drops Buster from a catwalk, which causes Rosita to overcome her fear of heights to rescue Buster. When the time comes for Clay to take the stage, he claims he is not ready yet. Ash leads the crowd in a rendition of [[I Still Haven't Found What I'm Looking For|one of Clay's songs]], giving him the courage to perform. After the curtain call, Jimmy tries to take the credit for the successful show, but instead Suki has him arrested by the police. During the show, a jealous Klaus takes the place of Johnny's performance partner to undermine his number, but Johnny defeats Klaus with encouragement from Nooshy and the other dancers, finally earning Klaus' respect. Porsha performs a high-energy song and dance number in the minor role originally given to Rosita, standing up to her angry father. Meena visualizes Darius as Alfonso and successfully performs a romantic duet with him. In a last attempt to prevent the show, Jimmy drops Buster from a catwalk, which causes Rosita to overcome her fear of heights to save Buster. When the time comes for Clay to take the stage, he claims he is not ready yet. Ash leads the crowd in a rendition of [[I Still Haven't Found What I'm Looking For|one of Clay's songs]], giving him the courage to perform. After the show is over, Jimmy attempts to steal the credit for the successful show, but Suki orders the police officers to be arrested instead.
Just as Buster and his friends begin to return home the following morning with Nooshy, Porsha, and Clay joining them, Suki stops them and tells them that a major theater called the Majestic wants to put on their show. As they put on their first official performance, Buster watches from the VIP section, proud to have succeeded in Redshore City. Just as Buster and his friends begin to return home the following morning with Nooshy, Porsha, and Clay joining them, Suki stops them and tells them that a major theater called the Majestic wants to put on their show. As they put on their first official performance, Buster watches from the VIP section, proud to have succeeded in Redshore City. Line 75: Line 75: ** Jennings also voices the bus terminal, and the airbag from a rental car ** Jennings also voices the bus terminal, and the airbag from a rental car * [[Peter Serafinowicz]] as Big Daddy, a mobster gorilla and Johnny's father who is now on [[work release]] * [[Peter Serafinowicz]] as Big Daddy, a mobster gorilla and Johnny's father who is now on [[work release]] * [[Jennifer Saunders]] as Nana Noodleman, a sheep and former singing star * [[Jennifer Saunders]] as Nana Noodleman, a sheep and ex-singing star * [[Nick Offerman]] as Norman, a pig and Rosita's husband * [[Nick Offerman]] as Norman, a pig and Rosita's husband * [[Bono]] as Clay Calloway, a white-maned aged lion who was once a rock star legend until his wife Ruby died<ref>{{cite web | url=https://edition.cnn.com/2021/12/22/entertainment/sing-2-review/index.html | title='Sing 2' cheerfully serves up another round of animated karaoke for kids | date=December 22, 2021 | access-date=April 1, 2023 | archive-date=April 1, 2023 | archive-url=https://web.archive.org/web/20230401053125/https://amp.cnn.com/cnn/2021/12/22/entertainment/sing-2-review/index.html | url-status=live }}</ref> * [[Bono]] as Clay Calloway, a white-maned aged lion who was once a rock star legend until his wife Ruby died<ref>{{cite web | url=https://edition.cnn.com/2021/12/22/entertainment/sing-2-review/index.html | title='Sing 2' cheerfully serves up another round of animated karaoke for kids | date=December 22, 2021 | access-date=April 1, 2023 | archive-date=April 1, 2023 | archive-url=https://web.archive.org/web/20230401053125/https://amp.cnn.com/cnn/2021/12/22/entertainment/sing-2-review/index.html | url-status=live }}</ref> Line 104: Line 104:
===Marketing=== ===Marketing=== [[Tomy]] made a deal with [[Illumination (company)|Illumination]] and Universal to develop the ''Sing 2'' toy line, featuring plush toys, collectible figures, and a role-playing game.<ref>{{cite web|date=October 20, 2020|title=TOMY, Illumination, Universal Brand Development Prep 'Sing 2' Toy Collection • The Toy Book|url=https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|access-date=August 21, 2021|website=The Toy Book|language=en-US|archive-date=July 25, 2021|archive-url=https://web.archive.org/web/20210725164619/https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|url-status=live}}</ref> An ''[[Adopt Me!]]'' live event was released on [[Roblox]] by Uplift Games in partnership with Illumination to promote this film.<ref>{{cite web |url = https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |title = Sing 2 Event Now Live In Adopt Me On Roblox |website = Entertainment Focus |first = Barry |last = Stevens |date = November 21, 2021 |access-date = February 12, 2022 |language = en-US |archive-date = February 15, 2022 |archive-url = https://web.archive.org/web/20220215001808/https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |url-status = live }}</ref> The film also has many promotional partners including [[Xfinity]],{{efn|name=b|Exclusively in a Christmas commercial from [[Comcast]].}} [[McDonald's]],<ref>{{cite web |url=https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |title=McDonald's – SING 2 Happy Meal Promo |date=January 14, 2022 |website=Manila On Sale |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |url-status=live }}</ref> [[Kellogg's]],<ref>{{Cite web |title=Sing 2 and Kellogg's Partnership - MarketingPartnerships.com |url=https://marketingpartnerships.com/partnerships/view/11898 |access-date=2023-10-24 |website=marketingpartnerships.com}}</ref> and [[Mercari]].<ref>{{cite web |url=https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |title=Mercari teams up with Illumination's Sing 2 |date=December 22, 2021 |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |url-status=live }}</ref> By its opening weekend in the United States and Canada, the film had made 393.1 million impressions across all social media platforms, a statistic 24% above those of a film released before the COVID-19 pandemic. Overall, the film had a better social media reach than 2021's ''[[Encanto]]'', ''[[The Addams Family 2]]'', ''[[Tom & Jerry (2021 American film)|Tom & Jerry]]'', ''[[Spirit Untamed]]'', and ''[[The Croods: A New Age]]''.<ref name="opening" /> [[Tomy]] agreed with [[Illumination (company)|Illumination]] and Universal to develop the ''Sing 2'' toy line, featuring plush toys, collectible figures, and a role-playing game.<ref>{{cite web|date=October 20, 2020|title=TOMY, Illumination, Universal Brand Development Prep 'Sing 2' Toy Collection • The Toy Book|url=https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|access-date=August 21, 2021|website=The Toy Book|language=en-US|archive-date=July 25, 2021|archive-url=https://web.archive.org/web/20210725164619/https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|url-status=live}}</ref> An ''[[Adopt Me!]]'' live event was released on [[Roblox]] by Uplift Games in partnership with Illumination to promote this film.<ref>{{cite web |url = https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |title = Sing 2 Event Now Live In Adopt Me On Roblox |website = Entertainment Focus |first = Barry |last = Stevens |date = November 21, 2021 |access-date = February 12, 2022 |language = en-US |archive-date = February 15, 2022 |archive-url = https://web.archive.org/web/20220215001808/https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |url-status = live }}</ref> The film also has many promotional partners including [[Xfinity]],{{efn|name=b|Exclusively in a Christmas commercial from [[Comcast]].}} [[McDonald's]],<ref>{{cite web |url=https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |title=McDonald's – SING 2 Happy Meal Promo |date=January 14, 2022 |website=Manila On Sale |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |url-status=live }}</ref> [[Kellogg's]],<ref>{{Cite web |title=Sing 2 and Kellogg's Partnership - MarketingPartnerships.com |url=https://marketingpartnerships.com/partnerships/view/11898 |access-date=2023-10-24 |website=marketingpartnerships.com}}</ref> and [[Mercari]].<ref>{{cite web |url=https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |title=Mercari teams up with Illumination's Sing 2 |date=December 22, 2021 |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |url-status=live }}</ref> By its opening weekend in the United States and Canada, the film had made 393.1 million impressions across all social media platforms, a statistic 24% above those of a film released before the COVID-19 pandemic. Overall, the film had a better social media reach than 2021's ''[[Encanto]]'', ''[[The Addams Family 2]]'', ''[[Tom & Jerry (2021 American film)|Tom & Jerry]]'', ''[[Spirit Untamed]]'', and ''[[The Croods: A New Age]]''.<ref name="opening" />
==Reception== ==Reception==
After being denied entry into Crystal Entertainment, they sneak in for an audition with entertainment mogul wolf Jimmy Crystal. As Jimmy is uninterested in Buster's original show pitch, Gunter suggests a space-themed [[Science fiction|sci-fi]] musical that features songs from Clay Calloway, a legendary rock star lion who disappeared after his wife Ruby died 15 years prior. Intrigued, and assuming that Clay will be a part of the show, Jimmy greenlights it and lets Buster and his friends stay at his hotel during production. After being denied entry into Crystal Entertainment, they sneak in for an audition with entertainment mogul wolf Jimmy Crystal. As Jimmy is uninterested in Buster's original show pitch, Gunter suggests a space-themed [[Science fiction|sci-fi]] musical that features songs from Clay Calloway, a legendary rock star lion who disappeared after his wife Ruby died 15 years prior. Intrigued and assuming that Clay will be a part of the show, Jimmy greenlights it and lets Buster and his friends stay at his hotel during production.
Miss Crawly finds where Clay lives and goes to visit him, but he scares her away with a [[paintball gun]]. During rehearsal, Rosita reveals to have a [[Acrophobia|fear of heights]] after discovering she needs to make a high jump, prompting Jimmy to insist Buster have his daughter Porsha play her part instead. Buster reluctantly writes Rosita a minor role. Top choreographer monkey Klaus Kickenklober is hired to teach Johnny to dance, but is unnecessarily harsh, causing Johnny to struggle and fall behind. Johnny later comes across a [[Busking|street dancer]] named Nooshy, who takes over as his teacher. Meena is cast in a romantic scene with an egocentric actor yak named Darius but is unable to act the part convincingly, having never been in love before. She later meets and falls in love with an ice cream vendor elephant named Alfonso. Jimmy eventually finds out that Buster never contacted Clay about the show and threatens to harm Buster if he does not deliver. Miss Crawly finds where Clay lives and goes to visit him, but he scares her away with a [[paintball gun]]. During rehearsal, Rosita reveals to have a [[Acrophobia|fear of heights]] after discovering she needs to make a high jump, prompting Jimmy to insist Buster have his daughter Porsha play her part instead. Buster reluctantly writes Rosita a minor role. Top choreographer monkey Klaus Kickenklober is hired to teach Johnny to dance, but is unnecessarily harsh, causing Johnny to struggle and fall behind. Johnny later comes across a [[Busking|street dancer]] named Nooshy, who takes over as his teacher. Meena is cast in a romantic scene with an egocentric actor yak named Darius but is unable to act the part convincingly, having never been in love before. She later meets and falls in love with an ice cream vendor elephant named Alfonso. Jimmy eventually finds out that Buster never contacted Clay about the show and threatens to harm Buster if he does not deliver.
Ash and Buster visit Clay to convince him to be in the show. He refuses at first, finding it too emotionally painful to perform after his wife's death, but Ash changes his mind. Back at the theater, Buster offers Porsha to switch roles with Rosita, as Porsha's acting skills are poor. Porsha misunderstands this as Buster firing her and leaves the set. After news of the "firing" is broadcast on television, an outraged Jimmy nearly drops Buster off the roof of the hotel for making him look bad before locking him in his closet. Suki frees Buster and warns him to leave Redshore City before Jimmy can kill him. Ash arrives at the hotel room with the crew and Clay, who advises Buster not to run and hide as he did. After overhearing Jimmy insulting him and his crew on television, Buster decides to put on the show that night behind Jimmy's back. Porsha rejoins the show, Johnny summons and calls his father and his gang who have been released from prison on [[community service]] to keep Jimmy, Jerry and his bodyguards at bay, and Rosita arranges for her husband Norman and their children to distract hotel security. Ash and Buster visit Clay to convince him to be in the show. He refuses at first, finding it too emotionally painful to perform after his wife's death, but Ash changes his mind. Back at the theater, Buster offers Porsha to switch roles with Rosita, as Porsha's acting skills are poor. Porsha misunderstands this as Buster firing her and leaves the set. After news of the "firing" is broadcast on television, a furious Jimmy nearly drops Buster off the roof of the hotel for making him look bad before locking him in his closet. Suki frees Buster and warns him to leave Redshore City before Jimmy can kill him again. Ash arrives at the hotel room with the crew and Clay, who advises Buster not to run and hide as he did. After overhearing Jimmy insulting him and his crew on television, Buster decides to put on the show that night behind Jimmy's back. Porsha rejoins the show, Johnny summons and calls his father and his gang who have been released from prison on [[community service]] to keep Jimmy, Jerry and his bodyguards at bay, and Rosita arranges for her husband Norman and their children to distract hotel security.
During the show, a jealous Klaus takes the place of Johnny's performance partner to undermine his number, but Johnny defeats Klaus with encouragement from Nooshy and the other dancers, finally earning Klaus' respect. Porsha performs a high-energy song and dance number in the minor role originally given to Rosita, standing up to her enraged father. Meena visualizes Darius as Alfonso and successfully performs a romantic duet with him. In a final attempt to stop the show, Jimmy drops Buster from a catwalk, which causes Rosita to overcome her fear of heights to rescue Buster. When the time comes for Clay to take the stage, he claims he is not ready yet. Ash leads the crowd in a rendition of [[I Still Haven't Found What I'm Looking For|one of Clay's songs]], giving him the courage to perform. After the curtain call, Jimmy tries to take the credit for the successful show, but instead Suki has him arrested by the police. During the show, a jealous Klaus takes the place of Johnny's performance partner to undermine his number, but Johnny defeats Klaus with encouragement from Nooshy and the other dancers, finally earning Klaus' respect. Porsha performs a high-energy song and dance number in the minor role originally given to Rosita, standing up to her angry father. Meena visualizes Darius as Alfonso and successfully performs a romantic duet with him. In a last attempt to prevent the show, Jimmy drops Buster from a catwalk, which causes Rosita to overcome her fear of heights to save Buster. When the time comes for Clay to take the stage, he claims he is not ready yet. Ash leads the crowd in a rendition of [[I Still Haven't Found What I'm Looking For|one of Clay's songs]], giving him the courage to perform. After the show is over, Jimmy attempts to steal the credit for the successful show, but Suki orders the police officers to be arrested instead.
Just as Buster and his friends begin to return home the following morning with Nooshy, Porsha, and Clay joining them, Suki stops them and tells them that a major theater called the Majestic wants to put on their show. As they put on their first official performance, Buster watches from the VIP section, proud to have succeeded in Redshore City. Just as Buster and his friends begin to return home the following morning with Nooshy, Porsha, and Clay joining them, Suki stops them and tells them that a major theater called the Majestic wants to put on their show. As they put on their first official performance, Buster watches from the VIP section, proud to have succeeded in Redshore City. Line 75: Line 75: ** Jennings also voices the bus terminal, and the airbag from a rental car ** Jennings also voices the bus terminal, and the airbag from a rental car * [[Peter Serafinowicz]] as Big Daddy, a mobster gorilla and Johnny's father who is now on [[work release]] * [[Peter Serafinowicz]] as Big Daddy, a mobster gorilla and Johnny's father who is now on [[work release]] * [[Jennifer Saunders]] as Nana Noodleman, a sheep and former singing star * [[Jennifer Saunders]] as Nana Noodleman, a sheep and ex-singing star * [[Nick Offerman]] as Norman, a pig and Rosita's husband * [[Nick Offerman]] as Norman, a pig and Rosita's husband * [[Bono]] as Clay Calloway, a white-maned aged lion who was once a rock star legend until his wife Ruby died<ref>{{cite web | url=https://edition.cnn.com/2021/12/22/entertainment/sing-2-review/index.html | title='Sing 2' cheerfully serves up another round of animated karaoke for kids | date=December 22, 2021 | access-date=April 1, 2023 | archive-date=April 1, 2023 | archive-url=https://web.archive.org/web/20230401053125/https://amp.cnn.com/cnn/2021/12/22/entertainment/sing-2-review/index.html | url-status=live }}</ref> * [[Bono]] as Clay Calloway, a white-maned aged lion who was once a rock star legend until his wife Ruby died<ref>{{cite web | url=https://edition.cnn.com/2021/12/22/entertainment/sing-2-review/index.html | title='Sing 2' cheerfully serves up another round of animated karaoke for kids | date=December 22, 2021 | access-date=April 1, 2023 | archive-date=April 1, 2023 | archive-url=https://web.archive.org/web/20230401053125/https://amp.cnn.com/cnn/2021/12/22/entertainment/sing-2-review/index.html | url-status=live }}</ref> Line 104: Line 104:
===Marketing=== ===Marketing=== [[Tomy]] made a deal with [[Illumination (company)|Illumination]] and Universal to develop the ''Sing 2'' toy line, featuring plush toys, collectible figures, and a role-playing game.<ref>{{cite web|date=October 20, 2020|title=TOMY, Illumination, Universal Brand Development Prep 'Sing 2' Toy Collection • The Toy Book|url=https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|access-date=August 21, 2021|website=The Toy Book|language=en-US|archive-date=July 25, 2021|archive-url=https://web.archive.org/web/20210725164619/https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|url-status=live}}</ref> An ''[[Adopt Me!]]'' live event was released on [[Roblox]] by Uplift Games in partnership with Illumination to promote this film.<ref>{{cite web |url = https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |title = Sing 2 Event Now Live In Adopt Me On Roblox |website = Entertainment Focus |first = Barry |last = Stevens |date = November 21, 2021 |access-date = February 12, 2022 |language = en-US |archive-date = February 15, 2022 |archive-url = https://web.archive.org/web/20220215001808/https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |url-status = live }}</ref> The film also has many promotional partners including [[Xfinity]],{{efn|name=b|Exclusively in a Christmas commercial from [[Comcast]].}} [[McDonald's]],<ref>{{cite web |url=https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |title=McDonald's – SING 2 Happy Meal Promo |date=January 14, 2022 |website=Manila On Sale |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |url-status=live }}</ref> [[Kellogg's]],<ref>{{Cite web |title=Sing 2 and Kellogg's Partnership - MarketingPartnerships.com |url=https://marketingpartnerships.com/partnerships/view/11898 |access-date=2023-10-24 |website=marketingpartnerships.com}}</ref> and [[Mercari]].<ref>{{cite web |url=https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |title=Mercari teams up with Illumination's Sing 2 |date=December 22, 2021 |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |url-status=live }}</ref> By its opening weekend in the United States and Canada, the film had made 393.1 million impressions across all social media platforms, a statistic 24% above those of a film released before the COVID-19 pandemic. Overall, the film had a better social media reach than 2021's ''[[Encanto]]'', ''[[The Addams Family 2]]'', ''[[Tom & Jerry (2021 American film)|Tom & Jerry]]'', ''[[Spirit Untamed]]'', and ''[[The Croods: A New Age]]''.<ref name="opening" /> [[Tomy]] agreed with [[Illumination (company)|Illumination]] and Universal to develop the ''Sing 2'' toy line, featuring plush toys, collectible figures, and a role-playing game.<ref>{{cite web|date=October 20, 2020|title=TOMY, Illumination, Universal Brand Development Prep 'Sing 2' Toy Collection • The Toy Book|url=https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|access-date=August 21, 2021|website=The Toy Book|language=en-US|archive-date=July 25, 2021|archive-url=https://web.archive.org/web/20210725164619/https://toybook.com/tomy-illumination-universal-brand-development-prep-sing-2-toy-collection/|url-status=live}}</ref> An ''[[Adopt Me!]]'' live event was released on [[Roblox]] by Uplift Games in partnership with Illumination to promote this film.<ref>{{cite web |url = https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |title = Sing 2 Event Now Live In Adopt Me On Roblox |website = Entertainment Focus |first = Barry |last = Stevens |date = November 21, 2021 |access-date = February 12, 2022 |language = en-US |archive-date = February 15, 2022 |archive-url = https://web.archive.org/web/20220215001808/https://entertainment-focus.com/2021/11/21/sing-2-event-now-live-in-adopt-me-on-roblox/ |url-status = live }}</ref> The film also has many promotional partners including [[Xfinity]],{{efn|name=b|Exclusively in a Christmas commercial from [[Comcast]].}} [[McDonald's]],<ref>{{cite web |url=https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |title=McDonald's – SING 2 Happy Meal Promo |date=January 14, 2022 |website=Manila On Sale |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://www.manilaonsale.com/2022/01/mcdonalds-sing-2-happy-meal-promo/ |url-status=live }}</ref> [[Kellogg's]],<ref>{{Cite web |title=Sing 2 and Kellogg's Partnership - MarketingPartnerships.com |url=https://marketingpartnerships.com/partnerships/view/11898 |access-date=2023-10-24 |website=marketingpartnerships.com}}</ref> and [[Mercari]].<ref>{{cite web |url=https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |title=Mercari teams up with Illumination's Sing 2 |date=December 22, 2021 |access-date=February 12, 2022 |archive-date=February 12, 2022 |archive-url=https://web.archive.org/web/20220212093550/https://us.mercari.blog/mercari-teams-up-with-illuminations-sing-2/ |url-status=live }}</ref> By its opening weekend in the United States and Canada, the film had made 393.1 million impressions across all social media platforms, a statistic 24% above those of a film released before the COVID-19 pandemic. Overall, the film had a better social media reach than 2021's ''[[Encanto]]'', ''[[The Addams Family 2]]'', ''[[Tom & Jerry (2021 American film)|Tom & Jerry]]'', ''[[Spirit Untamed]]'', and ''[[The Croods: A New Age]]''.<ref name="opening" />
==Reception== ==Reception==