Stanley Warner Corporation

History

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==History== ==History== The Stanley Warner Corporation (SWC) had its roots in the [[Warner Bros. Pictures]] company, who purchased the [[Stanley Corporation of America]] (SCA) theater chain in 1928; a history which informed the crafting of the SWC's name.{{sfn|Hoyt|2014|page=238}} Warner Bros. used the former SCA theaters to start their [[Warner Bros. Theatres]] chain empire which existed from 1928 until it was forced by [[consent decree]] to divest itself of its 436 theaters{{sfn|Slide|2014|page=194}} following an [[United States antitrust law|antitrust lawsuit]].{{sfn|Hoyt|2014|page=238}} The consent decree made with the [[United States Department of Justice]] was reached on January 5, 1951 and in December 1952 a sale of the theaters was made to Fabian Enterprises Inc.<ref>{{cite news|url=https://www.newspapers.com/article/the-morning-union-warner-bros-movie-emp/193524133/|agency=International News Service|title=Warner Bros. Movie Empire To Be Divided|work=[[The Morning Union]]|date= December 10, 1952| page= 31}}</ref> Stockholders voted to form a new company to oversee the theatre chain purchased by Fabian, and the SWC was formally incorporated on January 30, 1953.<ref>{{cite news|url=https://www.newspapers.com/article/the-morning-news-stockholders-vote-to-fo/193525024/|title=Stockholders Vote to Form 2 New Warner Companies|work=[[The News Journal|The Morning News]]|location=Wilmington, Delaware|date= February 18, 1953| page= 9}}</ref> The Stanley Warner Corporation (SWC) had its roots in the [[Warner Bros. Pictures]] company, who purchased the [[Stanley Company of America]] (SCA) theater chain in 1928; a history which informed the crafting of the SWC's name.{{sfn|Hoyt|2014|page=238}} Warner Bros. used the former SCA theaters to start their [[Warner Bros. Theatres]] chain empire which existed from 1928 until it was forced by [[consent decree]] to divest itself of its 436 theaters{{sfn|Slide|2014|page=194}} following an [[United States antitrust law|antitrust lawsuit]].{{sfn|Hoyt|2014|page=238}} The consent decree made with the [[United States Department of Justice]] was reached on January 5, 1951 and in December 1952 a sale of the theaters was made to Fabian Enterprises Inc.<ref>{{cite news|url=https://www.newspapers.com/article/the-morning-union-warner-bros-movie-emp/193524133/|agency=International News Service|title=Warner Bros. Movie Empire To Be Divided|work=[[The Morning Union]]|date= December 10, 1952| page= 31}}</ref> Stockholders voted to form a new company to oversee the theatre chain purchased by Fabian, and the SWC was formally incorporated on January 30, 1953.<ref>{{cite news|url=https://www.newspapers.com/article/the-morning-news-stockholders-vote-to-fo/193525024/|title=Stockholders Vote to Form 2 New Warner Companies|work=[[The News Journal|The Morning News]]|location=Wilmington, Delaware|date= February 18, 1953| page= 9}}</ref>

The newly formed SWC was led by M. A. Silver as its director and Simon H. Fabian as the president of its board.<ref>{{cite news|url=https://www.newspapers.com/article/the-pittsburgh-press-m-a-silver-direct/193518931/|title=M. A. Silver Director of New Film Firm|work=[[The Pittsburgh Press]]|date=February 18, 1953|page= 18}}</ref> In 1954 the SWC purchased the [[International Latex Corporation]] (now Playtex).<ref>{{cite news|newspaper=The New York Times|title=STANLEY WARNER BUYS LATEX CORP.; $15,000,000 Cash Deal First for Movie Concern Outside Field of Entertainment|date=4 May 1954 |url=https://www.nytimes.com/1954/05/04/archives/stanley-warner-buys-latex-corp-15000000-cash-deal-first-for-movie.html}}</ref> The [[Hollywood Pacific Theatre|Warner Cinerama]] theater was one of its theaters, and the company partnered with the [[Cinerama]] corporation to operate that venue. The company was also under contract to co-produce Cinerama technology films with the Cinerama company for a five year period during the 1950s.{{sfn| Hall| Neale|2010|page=143}} The company funded the development of Hans Laube's [[Smell-O-Vision]] after seeing a demonstration of his 1955 short film ''My Dream'' demonstrating a prototype of the technology.{{sfn| Gilbert|2008|pages=154-155}} The newly formed SWC was led by M. A. Silver as its director and Simon H. Fabian as the president of its board.<ref>{{cite news|url=https://www.newspapers.com/article/the-pittsburgh-press-m-a-silver-direct/193518931/|title=M. A. Silver Director of New Film Firm|work=[[The Pittsburgh Press]]|date=February 18, 1953|page= 18}}</ref> In 1954 the SWC purchased the [[International Latex Corporation]] (now Playtex).<ref>{{cite news|newspaper=The New York Times|title=STANLEY WARNER BUYS LATEX CORP.; $15,000,000 Cash Deal First for Movie Concern Outside Field of Entertainment|date=4 May 1954 |url=https://www.nytimes.com/1954/05/04/archives/stanley-warner-buys-latex-corp-15000000-cash-deal-first-for-movie.html}}</ref> The [[Hollywood Pacific Theatre|Warner Cinerama]] theater was one of its theaters, and the company partnered with the [[Cinerama]] corporation to operate that venue. The company was also under contract to co-produce Cinerama technology films with the Cinerama company for a five year period during the 1950s.{{sfn| Hall| Neale|2010|page=143}} The company funded the development of Hans Laube's [[Smell-O-Vision]] after seeing a demonstration of his 1955 short film ''My Dream'' demonstrating a prototype of the technology.{{sfn| Gilbert|2008|pages=154-155}}